The custom tiles are extra. I chose the acorns for the back and the brown with white tiles for the front. Kelly is very accommodating and works with you to do the board just as you want it. I've heard complaints about the custom board pictures in the center of the board so I had mine put around the outside so it's not distracting. I own flying squirrels and I'm a nature lover. I sent Kelly pictures of the flying squirrels and she did several mockups for me to approve.
Expensive you say? Give up one weekend tournament and it will be paid for.